A recognizable name in the automotive industry!  Bill has given many keynote speeches as well as taught numerous classes at different conventions around the country.  When Bill isn't busy helping his clients he enjoys watching stock car racing, reading non fiction books and spending time with his beautiful wife, Robbie, and their 2 dogs, Reba & Rowdy.

Bill began his career working part-time at a full service gasoline station in Appleton, Wisconsin.  His career includes time as a technician, shop owner, technical trainer, and also a staff member of the automotive industry's oldest and largest association representing automotive service and collision repair businesses.  While at the association Bill had the opportunity to work with all segments of the industry.  His knowledge of the industry has been shared on many occasions as he has been invited to speak at numerous industry events as well as providing testimony at hearings of the U.S. Congress and several state legislatures on important legislation and regulations affecting the automotive industry.  Bill received the Accredited Automotive Manager (AAM) credential from the Automotive Management Institute in 1996.